Indian Advertising and Fiction
Hope you are doing well. While I had a fairly good start to the week in terms of reading, the second half was super unproductive for me. I hope I get back to reading in time. Today’s recommendations are:
Pandeymonium: Piyush Pandey on Advertising, by Piyush Pandey (Duh!)
Piyush Pandey is an absolute legend in Indian Advertising. He was the Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia. He was behind almost all of India’s iconic ads, ranging from ‘Chal Meri Luna’ to the Fevicol ads to the Vodafone Zoozoos. This book is so engrossing that it led me to think about quitting the law and trying advertising for a couple of years.
As the Crow Flies, by Jeffrey Archer
My worship of Archer aside, this book traces the fictional journey of Charlie Trumper, a vegetable seller (costermonger for you TOEFL kids), who rises from nothing to owning the largest shopping mall in the world, his life, his love, and is crafted in Archer’s usual fashion. Easy read, pick it up now, finish the day with the satisfaction of having a read a book in a day.
Recommendations aside, I am documenting what I am doing with the blog, this newsletter, and Instagram Reels. I hate being the obnoxious guy trying to dispense wisdom, but I think there is value to documenting, sharing, and building in public. So if you would like to know more, please check out the latest piece on my blog here.